Is Using Flash Appropriate In A Company Web-site?

The short solution is it could be. The prolonged answer is usually that the question may be better asked, Is a 100 % FLASH internet site appropriate in company. The answer to this question, inside my humble view is, absolutely not. In fact , we now have had a lot of clients come to all of us this year which have 100% Thumb web sites that will completely remake their web sites because they simply do not help them. They are having issues with search engines and with clientele who cannot see their very own web sites.

Of course , they do operate terms of visuals. In case you visit a Show web site, you will see it. Just because a visitor could see the web site does not automatically signify the web site is definitely working for your company.

What is Flash?

Flash is definitely technology manufactured by Macromedia, a leader in web development tools. Adobe flash movies are a compilation of numerous images, elements and text that is after that compiled to a nice, tight little digital file that then gets put on the online world. Some designers build complete web sites employing this technology. Graphic designers quite like the technology since it gives them a great possibility to show just how talented they can be by producing interactive, moving, and quite honestly very entertaining internet sites. Remember though that the purpose to your business web page is to talk to your existing and potential clients, not to show everyone college thinks talented artist you hired.

What is Adobe flash Good for?

Adobe flash is great for the reason that an option element for a few graphic aspects of a business web site. Recently the option for web masters to compile digital audio and video into flash movies continues to be simplified and using show to stream a video is a wonderful example of a great use intended for Flash in a business site.

Another example of where Display is popular and very well received is normally on web sites that are about presentation certainly not information. For instance , a rock-band, kids sites with very little games, a photograph gallery, a movie clip are typical places where Flash is particularly suitable.

Does Adobe flash have the place on the internet? Absolutely it is doing, but as a web site purchaser though, you have to determine the question, does Flash contain a place on my business web site??

Can Everyone See Thumb

The brief answer is no. Although widely available and a component of most internet browsers when they are mounted, not we all have flash installed with their web browser. If a visitor who does not need a show plug-in very own PC visits a site that needs the Show plug-in, their very own web browser might prompt them to install it. COMPUTER and experienced with purchasing goods and services on the internet visitors will more than likely go ahead and get it done, but some users (like my mother) strain if a pop-up window requires a question plus they walk away, or perhaps surf away, thinking they just contaminated their PC with the most current doomsday computer virus. All of that said, a large percentage of persons can see Flash without excessive anxiety.

Points to consider

The Guide Flash Dash

Flash is usually used for splash pages or gain access to pages in web sites. Most of us have seen all of them, the cartoon movie or commercial that leads us to a more traditional promoting web site. Do you have ever pondered why the Flash designer almost always areas a miss intro hyperlink on this webpage? I believe it’s because they already know if they don’t allow people to skip the Flash sprinkle screen they are going to burn the visitor. Remember that most net surfers are impatient and maybe they are usually trying to find information, not another commercial. Get individuals to your main website and do this fast.

The trend of using splash pages includes declined in past times couple of years because the internet offers matured. It is my notion, and generally shared, that if your web site is about very good information, then an accessibility screen is really a road block to your visitors.

The Search Engine

Search engines like yahoo send out computerized robots called spiders that crawl through the internet and create substantial databases of web pages. Persons then search for web pages based on key words that are embedded in the web page in hidden tags as well as in the written text that is on the web page itself. If it is extremely important to you that folks find the web site then it is important for you to create well written text and links on your web pages the fact that search engines will find, read and follow. Search engines like yahoo cannot start to see the text in a Flash page. Search engines like google cannot look at hyper-links upon flash pages and therefore cannot follow the backlinks. Your website will not appear very important to the majority of search engines mainly because to a search results your website will contain one webpage and the just relevant info that the internet search engine will see can be your meta-tags if they will exist.

Having said all of that, you will find arguably ways to get a Thumb site listed and catalogued by a search engine. It simply is definitely not the best thing to do and you should likely demand a Search Engine Optimization consultant to assist you.

Reciprocal Linking

Should you be kind enough to put links on your internet site for different web sites, then you definitely are providing them with a “vote of confidence” regarding search engine rankings. The greater web sites that link to a web site, in the eyes of the internet search engine, makes the connected web site essential. Taking that a step further, the more crucial the web site that links to you the higher the actual ranking your webblog will get. Also, sites that offer you using a reciprocal link happen to be in effect giving you their “vote of confidence” and in turn making your website more important.

Remember what I explained earlier? Search engines like yahoo cannot observe hyper-links if they are embedded in flash. So although the links are appreciated they will not contribute to the search engines belief of how vital your internet site may be towards the world and thus all those “votes of confidence” are going to waste materials.

Make sure that individuals that provide you with a link from their web page to you is not embedded into a display page. Links should be in pure HTML CODE or Hyper-Text MarkUp Vocabulary. If you provide you with links to other web sites on your web page, the same applies for you, use CODE.

Don? big t Break my own Back Switch

Web-browsers all of the have a back switch. As software program users, and even more specifically because web browsers, we makes use of the back key as a matter of course. It is a good practice as being a web designer to not break the back press button. Unfortunately, because of the nature of Flash, the spine button doesn’t work for in reverse navigation inside the flash web-site.

Create a Save if You Can

People like to book mark pages around the internet to enable them to quickly come back to them afterward. Web viewers do not generally bookmark the index webpage, or the primary page, of a web site. For example , if you internet site has a great currency converter or a superb mortgage calculator on it, persons may want to00 bookmark just that page. You cannot bookmark an internal page within a Flash site. You can only bookmark the primary page. Test it. Visit a completely Flash website, surf around a bit, afterward try to book mark the site you are looking at. That doesn’t operate, because you literally have not changed internet pages from when you arrived at this website, you have merely played the animation which usually made it appear as though you went to distinct pages.


The cost to build up a traditional promoting web site employing standard style graphic, HTML CODE and text is in most cases less expensive than using Display. If you trendy proposes to work with Flash, ask the question, simply how much would it expense to do exactly the same thing without show.

Making Alterations and Posts

If you have the web site created 100% in Flash, you could have subscribed to a certain skill-set inside your designer. If you would like to make changes, you will generally need to make use of someone who can function within Display. The same theory applies in case your web site can be images, HTML CODE and text. The specific difference is that there are much more web masters basically with the later on than in Adobe flash. It also typically will take much longer to make alterations to Show sites and as a result your expense of maintenance is often rather steep.

So to simplify, the original art and design is done in the. FLA format and the final file that goes on the web server is usually. SWF.

I realize it time and time again where the beautiful does not give the client along with the source file for their show elements or web site. They will protect the. FLA data, and guess what, you have to go to them just for updates and revisions. Regardless of how skilled your new webmaster or stylish is, you should have the origin file together with the. FLA off shoot for your Show site you will not be able to redesign it. You should ask your designer to supply you with this supply file if you choose to use Expensive elements with your web site.

A Final Note On Flash

Please do not translate my comments here mainly because me staying anti-flash the truth is, it really is a great media technology. If you have the budget and want to develop your web site using 100% 100 % pure flash, there are a few things you can do to mitigate some of the pitfalls i have mentioned here.

Make use of a javascript to detect the browser capacities of the visitor and ensure they’ve already Flash plug to support the Flash in your site. In case the result of this simple check is “no they do not support Flash” then right thing to do is certainly direct them to another HTML based web site using your content. Therefore , although you may overcome the missing Thumb plug-in you must have two websites designed (the Flash a single and the HTML CODE one).

To conclude

Flash is an excellent design instrument to add components to your website to spice up.

Flash is wonderful for delivering abundant media like audio and video.

Utilize theory, put flash on your web page, don’t add the web page to flash and you may deliver a great experience to your visitors.

If the web site is all about delivering information, make the info first plus the design second. Web sites offering great content do not need to shake, giggle, blink, click and buzz.